Explainer Videos

Educational Videos

Commercial Videos

Simplify the complex in 2 minutes or less

 

What are explainer videos and why use them?

An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.

The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.

Useful videos that inform your audience

What is educational video content and why use it?

Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field.  It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry.  You might also consider turning your most popular blog posts and most frequently asked questions into educational video content.  If it’s something your audience would benefit from knowing, it would make a good candidate for a video.

Any industry can be ripe for creating educational video content. All it takes is a little expertise, like knowing exactly what to look for in a good refrigerator, or a trending topic, like how to prepare healthy lunches. Educational content is also a good way to widen your funnel and move up in search rankings for hot topics.

TV spots, YouTube pre-roll ads, Facebook video ads and more

What are commercial video ads and why use them?

A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.

An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your video efforts.

Video Series

Branded videos

Social video marketing

Build your brand with multiple videos

What is a video series, and why use one?

We view a business video series as a collection of informative videos created with the same end goal in mind. Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike.

We live to tell our clients’ stories—and we especially love the storytelling opportunities that a business video series can provide. It’s a chance to push beyond strictly selling a product or service. A business video series offers a unique opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.

Using video to engage your fans.

What is branded video content and why use it?

Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.

Unlike traditional advertisements, branded videos don’t sell anything, in fact, most of this content doesn’t even mention the brand at all. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voice.

Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.

Videos that bring companies to life.
Advertising
Video Production
Photography